About Us

Phiz Golf

Phiz Golf was opened in October 2016 by Jamie Guy. Jamie is a PGA Qualified Golf Coach and has a vast amount of club fitting knowledge after his wide range of experience in the golf industry.

Jamie began working in golf after he left school. His first job was an assistant in the pro shop at Ellesmere Port Golf Club. After learning his trade there Jamie moved to Caldy Golf Club as the Assistant Professional where he began his PGA training. Whilst working at Caldy Jamie was offered an opportunity to work as a custom fitting technician for TaylorMade. On a daily basis Jamie would work shop hours, teach individual, group and junior golf lessons whilst travelling the country working for TaylorMade to custom fit people for their golfing needs.

After nearly 5 years of doing this Jamie was offered an opportunity to caddy full time on the European Tour. With the thought of seeing some of the best golfers in the world week in week out Jamie decided this was too good an opportunity to pass up and embark on a new journey and is still thoroughly enjoying his job.

After having an insight to all areas of golf and to fill the time he wasn’t caddying Jamie decided to set up Phiz Golf. Phiz Golf is an indoor Golf training facility where people of all ages and abilities can come to learn in a fun and friendly environment. During each session swing footage is being analysed as well as club and ball data courtesy of Video Technology and a Trackman 3e launch monitor.

Jamie’s enthusiasm for golf and helping people reach their goals is infectious and what drives him and this business forward.

Jamie Guy
PGA Logo

Our Team

Freddie Williams

Freddie Williams

Fred joined Phiz Golf in September 2019. As a junior he was a member of Prenton Golf Club achieving a scratch H’Cap. Fred has a wealth of experience in the golf industry after working at some prestigious golf courses and modern driving ranges. He has a high level of custom fitting knowledge from his time in the industry. Fred has started his PGA level one training and will be starting group lessons for beginners, ladies and juniors this summer. If you require any information on golf, equipment or what’s going on at the club Fred will be sure to point you in the right direction.

Barry Goodison

Barry Goodison

Barry joined Phiz Golf in summer 2019. He is from a music background where he has fronted his own band for many years playing all around the country. He is also an active playing member of Prenton Golf club for the past 10 years where he plays to a 10 hcap. Barry has been brushing up on his golf knowledge with different manufactures doing training days through the winter and is looking to complete his PGA level 1 coaching which will allow him to assist myself or Fred running coaching any of our coaching sessions.

Paul Thompson

Paul Thompson

Paul has been with Phiz Golf since we joined Prenton Golf Club and has been a member of the club for over 25 years. There is not much about the club that he doesn’t know. Before working in golf Paul was in the police. He has settled in to his role in the Pro Shop and has a great relationship with the members. Paul has also been brushing up on his golfing knowledge and would love to talk you through any information you may require from the shop.

Our Brands

We only work with the best

Taylor Made
Masters Golf Company
Golf Pride Grips
Under Armour



Using the specialist equipment and the time taken to ensure the clubs are fitted correctly to your specific needs is worth the small investment.
Phiz Golf prides itself on it’s competitive prices. I always have one eye on what clubs are being sold for. We will definitely try our best to match any genuine prices.
We will work through your golf bag hitting a number of shots with each club. We are aiming for roughly 10-15 yard gaps between clubs. We often find towards the top of the bag the gaps get a little closer together.
Phiz Golf will be open on an appointment only basis so to be sure you don’t miss out get in touch.
It will depend on how many clubs you would like fitted. We can discuss that as the appointment is being made.



Prenton Golf Club, Golf Links Road, Prenton, CH42 8LW

0151 608 1636


Phiz Golf was opened in October 2016 by Jamie Guy. Jamie is a PGA Qualified Golf Coach and has a vast amount of club fitting knowledge after his wide range of experience in the golf industry.